Note: This advice is distributed by the CAP Executive about non-broadcast marketing. It generally does not represent advice that is legal. It doesn’t bind CAP, CAP advisory panels or the Advertising guidelines Authority.
The past few years have experienced a proliferation of online dating internet sites, and inevitably there were a quantity of complaints towards the ASA about marketing for those solutions. Below weвЂ™ve highlighted some key problems to remember whenever marketing services that are dating.
Individuals are usually looking for those who share their views and values; advertisers must not make the most of this by implying that websites are just available to particular teams or individuals with particular passions if they’re maybe perhaps not.
As an example, a site that is dating provided the impression it had been for Catholic individuals trying to satisfy other people with similar faith, whenever in reality it was ready to accept other users also, had been found become misleading (Inch by Inch Ltd, 13 August 2014).